H&Y Kickstarter Projects Revoring Swift: Magnetic Video and Photo Filter System

H&Y Kickstarter Projects Revoring Swift: Magnetic Video and Photo Filter System

BY : H&YFilter


2 years ago, H&Y raised more than USD 700,000 on Kickstarter to bring the REVORING to life. There were users feedbacks that the REVORING cannot meet all their content creation needs. We heard you and therefore today, we are back with the most revolutionary filter system ever designed for both Photographers and Filmmakers. Introducing H&Y REVORING Swift system, the World's First Magnetic Modular Filter System with variable step rings.

What is REVORING? 

REVORING is simply the world's most advanced step ring adapter made for a camera lens. The variable blade technology gives any camera system user the ability to use 1 single filter on EVERY lens, without the need for multiple-step rings.  Simply twist, attach and turn.  No more annoying screwing in.  No more additional filters. We are now incorporating the REVORING technology into the new SWIFT filter system and you can now use only 1 filter system on EVERY single lens of yours. 

What is REVORING Swift System?

The REVORING Swift System is a fully Magnetic Modular Filter System for Photographers and Filmmakers to tailor a system for his/her own needs.  It is comprised of a 100mm Filter Holder, Circular Filters, Square Filters, Drop-in Filters, Clip-on Filters, Matte Boxes, Hoods and Caps, ALL-IN-ONE. The Swift system saves you a great amount of installation time,  saves you a lot of money from buying filters & step rings, and allows for countless filter combinations & creative possibilities.


The REVORING Swift System can be divided into 3 layers (🇦 BASE , 🇧 Bridge & 🇨 TOP ACCESSORIES). The 🇦 BASE layeris our REVORING, allowing you to use the entire system on any lens thread. The 2nd layer is the 🇧 BRIDGE, you can decide the components (VND, Drop-in filter or just a Bridge ring) based on your filter needs. The top layer is the 🇨 TOP ACCESSORIES. You can choose to add either the Square Filter Holder, Matte Box or Hood. The 3 layers can be magnetically attached to each other, making installation extremely easy.


H&Y REVORING Swift system is a highly customisable system but we have pre-built a couple of bundle kits for your easy decision. You can BROWSE & SELECT your preferred bundle on the right. Choose the shipping destination and click CONTINUE to proceed to the Add-ons page. Remember to check this Add-ons page and see if you wanna add anything more into your pledge.  The Shipping Info / Grades / Size / Style information will all be collected AFTER the campaign is over. Please also note our campaign is in HK Dollars (not US dollars).   Exchange Rate - HKD: USD = 1 : ~7.9

Scroll Down for More Pledges Details

I am a Photographer!

The REVORING Swift system is a combination of two of the H&Y's BEST Sellers - REVORING and K-series Square Filter System. REVORING allows one adapter ring to be used on different lenses so photographers only need to buy ONE filter set for all their lenses. Installing a square filter system has never been so easy.  You can snap multiple filters on to the holder at the same time. It does not only save half of your setup time, it also saves you money to buy multiple filters.

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It is extremely convenient to SHIFT your filter system from one lens to another. This is especially useful when you have a two cameras setup to take pictures of a beautiful sunset with different compositions.  Simply detach the system from the REVORING base and snap it onto another REOVRING. Easy Breezy.

Installing a Polarizer can be tricky with traditional filter holders but the Rear Drop-in Filter design from H&Y removes this hassle. It enables you to quickly install and remove the polarizer without touching the square filters in the front. 

H&Y Drop in CPL + Soft GND 0.6

The Magnetic Square Filter changes the landscape photography game completely. No more slow and vulnerable slot-in filters. No more fingerprints need to be removed from the glass. 

I am a Filmmaker!

The H&Y REVORING Swift Matte box saves you a lot of set-up time. No more screwing and step up rings. Never waste your time messing around with the setup of your filter system. Utilise the time to shoot. It takes only half the time to install compared to a matte box from another brand. Check below video out.

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Thanks to the help of the REVORING technology, the H&Y Swift Matte box supports lenses from as small as 46mm all the way to 95mm filter thread size, which is more friendly to cinema lenses.

The Clip-on Variable ND Filter is perfect for any wedding photographer, Run-and-gun, or One-man band who wishes to keep their gear light and handy. When shooting in sunny weather,  the VND is your best partner to be able to control the depth of field when needed. 

If Variable ND filter is not needed for your type of work,  you may consider the Clip on Circular Filter with REVORING combination too.

 Shifting the filter system from A-Cam to B-Cam has never been so smooth. 

The Matte Box and the filters (VND / Drop-in Filters) are independent and you no longer need to keep the matte box on, just to hold your filters.

Together with the rear drop-in filter design and vast creative filter options, there are a lot of creative filter possibilities.

We know Photographers need the fastest tools to help capture that magic moment. We also know Filmmaker need a seamless system to save the installation time. The FULL Magnetic design of the SWIFT system enables lightning fast swap and installation of filters & matte boxes.

Goodbye Step Rings! Powered by the patented REVORING technology, users can now use only ONE filter system for all their lenses. The drop-in filters and Magnetic VND Filter are designed to be uni-sized and fitted on the REVORING base.  The REVORING features 4 different size ranges and covers lenses from 46mm to 95mm.

H&Y REVORING Swift is a modular system that allows you to customise filter and accessory combinations. We offer countless possibilities and great flexibility for you to assemble a system thats works the best with your workflow. This system is extremely versatile and can be used by photographers and videographers.

H&Y provides a vast amount of drop-in and square creative filter solutions for both photography and videography, allowing you to be creative with various filter combinations in your shootings.


Clip-on Magnetic Filter Holder for 100mm Filters

The Swift Clip-on Filter Holder is the holy grail for landscape photographers. Only 3 seconds and you are free to shoot. First, Twist and attach the REVORING base on your lens. Second, Clip the Filter Holder and the bridge ring onto the REVORING base. And third, Snap your 100mm Square & Rectangular Magnetic Filters on. You will forget about the cumbersome setup of your previous slot-in filter holder and wonder 'Why has this never been done by anyone before?' 

A magnetic filter holder cap has also been developed to protect the filters while you are on-the-go.

ND64 & CPL (Drop-in) + Soft GND Filter 0.9

 I already have a set of square filters from other brands, do I need to replace all of them to buy all new H&Y filters? 

The answer is NO! You can wrap our Magnetic Frame (100x100mm / 100x150mm) around your 100mm-wide filters from any brand and convert them to be MAGNETIC.

* Our Magnetic Frame works best with Glass Filters.  The frame may NOT work with all Resin Filters (due to their larger production tolerances)

Rear Drop-in Filters

The Rear Drop-in Design enables a swift change of filters without touching the front. So compared to traditional photography / filmmaking filter systems, the front filters remain untouched while you are changing rear filters.  Simple One hand Operation.

Some filters like polarizers need to be rotated to the desired angle for the perfect effect. H&Y drop-in filters are equipped with a small wheel. Even after the filter is installed, you can adjust the filter angle with ease. 

These drop-in filters also cost much less than photography square filters or traditional 4x5.65” cinema filters, thanks to their smaller size. Rear filters are less likely to create internal reflections compared to front filters.

H&Y CPL Drop-in + 100*150mm GND Balancer

Magnetic Variable Neutral Density (VND) Filter

The Swift Magnetic Variable ND filter wass developed for filmmakers to control depth of field and exposure with ease. The VND is designed with an end-stop to avoid the accidental appearance of cross-polarization when rolling. 2 grading ranges are available. Again, Simply Clip the VND onto the REVORING base to use it on lenses with different filter size.

Magnetic Mini Matte Box 

The Swift Mini Matte box is featherlight and weighs only 139g / 0.3lbs. It can be easily balanced on gimbals and drones.  It helps to shield the top, block stray light and minimize lens flare. The Matte Box is independent to the Drop in Filters or the VND so that you can mount the Matte Box, only when it is needed. Simply Clip the Matte Box onto the VND / Drop in Filters and you are good to shoot.

Collapsible Lens Hood

The Swift Collapsible Magnetic hood is added to the system for photographers to reduce lens flares and reflection. 

Unquestionable Reliable System 

We understand reliability is one the top concerns for both photographers and filmmakers. We have spent countless hours to fine tune the power of the magnets to come up with one of the sturdiest systems.

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H&Y REVORING Swift system is a highly customisable system but we have pre-built a couple of bundle kits for your easy decision. You can BROWSE & SELECT your preferred bundle on the right. Choose the shipping destination and click CONTINUE to proceed to the Add-ons page. Remember to check this Add-ons page and see if you wanna add anything more into your pledge.  The Shipping Info / Grades / Size / Style information will all be collected AFTER the campaign is over. Please also note our campaign is in HK Dollars (not US dollars).   Exchange Rate - HKD: USD = 1 : ~7.9


If you would like to customize your own package, choose the First pledge (TAILOR MY OWN SYSTEM) and click continue to proceed to the Add-ons page to build your own system from the add-ons list.  We have categorised the items into Group 🇦 / Group 🇧 / Group 🇨 which signifies the Base / Bridge / Top Accessory concept.  Make sure your system includes at least one 🇦-🇧 to work.

🇦 - To be mounted on lens directly

🇧 - Requires A to work

🇨 - Requires both A & B to work

I have got a REVORING!

First, thank you so very much for supporting H&Y. We do not just treat REVORING as a filter with variable thread. We see it as a system of the future where we can continue to build upon. The new 100mm Filter Holder, Matte Box & VND are just the beginning and this REVORING ecosystem will get bigger and more complete

We have built a new pledge level, exclusively for anyone who owns a REVORING (with built-in filter).  Please note the REVORING with thread version cannot be used with the Swift system.



Review by No Film School 

Review by Camera Jabber

Review by Phoblographer

In a Nut Shell (click to enlarge)

Vignetting Test

The widest focal length we support would be 14mm when one thin adapter + drop-in filter holder is used, 16mm when REVORING Swift Magnetic Variable Adapter + drop-in filter holder is used.

The vignetting test is done with the lens Nikon Z 14-30mm f/4.0. The compatibility will vary due to different lens designs. It is known that Sony lenses will have lower compatibility with vignetting. 16mm is the widest focal length that Sony lenses can be used with a thin adapter and drop-in filter holder without vignetting.

Magnetic Screw-in Adapters

If you own an ultra-wide angle lens, like 14mm-18mm, H&Y has an alternative for you to use the magnetic system without painful vignetting. The Swift Magnetic Screw-in adapters have a selection of lens thread choices: 62, 67, 72, 77, 82, 86 and 95mm. We also cater to the need for some special lenses that were built without lens threads:

  • Laowa 12mm f/2.8
  • Laowa 15mm f/4.5 Shift
  • Sony 14mm f/1.8
  • Canon 17mm f/4L
  • Nikon Z 14-24mm f/2.8S
  • Olympus 7-14mm f/2.8
  • Fujifilm 8-16mm f/2.8R

The adapter for special lens will connect to (C)accessaries - square filter holder, hood and matte box directly. No bridge components will be needed. Unfortunately, drop-in filters cannot be used in this case yet we promise we are figuring out a solution for it.

Shipping, Duties & Taxes

Shipping - We currently use Fedex International Priority Service and all shipments will be made from Hong Kong or the United States.  A shipping fee will be charged in survey.

VAT, GST, Taxes & Duty - In order for us to make the REVORING as competitive as possible, we have worked hard bringing the price down to what we feel is an attractive level, especially for the campaign. This does mean that while we would love to include the cost of shipping, VAT, GST and Duty, we simply do not have the room to do this. Any further taxes and duty costs will be at the cost of the backer. Please add the VAT/GST of your corresponding recipient countries on top of your pledge. 

About H&Y Filters

H&Y was founded in Hong Kong back in 2012, with the sole purpose of developing and providing high-quality filter products. This quickly turned to H&Y becoming one of the leading filter brands in Asia.

Fast forward to the present, H&Y continues to manufacture new and exciting filter systems at a competitive price point, through concept design and the continuous process of innovation being an integral part of the company's focus. This has led to a unique approach to the development of the company’s product range, with the requirements of the user being a key driving force in the company’s ambition to deliver functional and quality filters and accessories. 

In 2016, we were the first pioneer to present the idea of drop-in filters to photographers and make the first filter system working with drop-in filters.

Another major breakthrough in technological advancements came from the launch of the K-Series Magnetic Square Filter Holder System Mark II in 2017.  We created the first system combining the use of Magnetic Square Filters and drop-in filters. This patented design had won us numerous invention awards. H&Y is always being imitated, but never being surpassed.

Throwback to the innovation that brought H&Y to another level in 2019,  we launched the first adapter ring with variable thread sizes in the market. Being a game-changer in the photography world, H&Y Filters has ranked the top in the camera accessories category on Kickstarter.

The sole quest for everyone at H&Y is to produce the most economically advanced range of accessories for Photographers & Videographers and we never stop! Here in 2022, we give our best to create an even more comprehensive ecosystem to cater to the needs of both photographers and videographers. We wish to make another historical success with the new innovative designs.